Business

"Your most unhappy customers are your greatest source of learning."

"Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain."

"Anything you do, you better enjoy it for its value. Because people are going to second-guess everything you do."

"Build your opponent a golden bridge to retreat across."

"Plan for what it is difficult while it is easy, do what is great while it is small."

"Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting."

"I need to behave in a way that will cause people to take me seriously."

"The need to communicate effectively with your customers will come up again and again."

"If things start happening, don't worry, don't stew, just go right along and you'll start happening too."

"The more you learn, the more you have a framework that the knowledge fits into."

"If you know yourself but not the enemy, for every victory gained you will also suffer a defeat."

"Great collaboration feels like playing jazz."

"If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant."

"If ignorant both of your enemy and yourself, you are certain to be in peril."

"Not everybody can be famous but everybody can be great, because greatness is determined by service."

"The superior man understands what is right; the inferior man understands what will sell."

"I do not like to repeat successes I like to go on to other things."

"Conform to the enemy's tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive."

"I never see what has been done; I only see what remains to be done."

"Success is not measured by what you do compared to what somebody else does. Success is measured by what you do compared to what you are capable of doing."

"To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting."

"It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results."

"Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work."

"The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points."